Feel confident about the money you spend on your website by tracking your call to action conversions in Google Analytics 4 (GA4)
By default, GA4's Events report tells you how many clicks and form submissions your website generates over a given period.
However, GA4 customization is needed to parse out this data for your website's calls to action (CTAs). With our help, you'll know how your specific buttons, phone numbers, email addresses, and forms perform so you can make informed decisions about page edits to improve conversions.
How we help solopreneurs and micro businesses grow their revenue and reduce costs:
An international leadership development company identified an emerging and untapped market segment based on the GA4 data we uncovered for them. In addition, they are tracking which of their contractor coaches are receiving the most bookings, providing valuable information for future contract negotiations.
A jeweler saved $600 per year on software previously used for tracking phone calls, which are now being tracked in their GA4 property.
A golf cart rental company saved money on a heat map solution by being able to see, in their GA4 property, how several BOOK NOW buttons on their homepage perform against each other.
Our Packages
1. Google Analytics 4 (GA4) setup
$149
We add a tag to your website and implement a basic setup that includes testing to ensure data is being captured in your GA4 property
Includes adding your staff and/or contractor IP addresses for traffic data exclusion from reports — so reports include data from your customers/clients only
2. GA4 + Google Tag Manager setup
$229
Includes everything from package #1
We set up your Tag Manager property for use including creating a Google tag and foundational variables
We place your Google and GTM tags on your website
Establishes the full technical foundation to set up and test new custom conversion events in your GA4 and Tag Manager properties
3. Multiple conversion tracking events setup (you have an active GA4 account)
$149/hour
This is our standard on-demand, project based service
Includes Google Tag Manager setup, if needed
2 events set and tested/hour on average including adding event setup information to Google Sheet deliverable and covering all work done on a Loom video deliverable
If you're a marketing agency or fractional CMO, we can white label these packages to your clients at reduced rates so you earn a premium on our work
Client Testimonials and Case Studies
Case Study #1: Worldly Strategies, LLC
“I am so happy that I found Mark and his company, Harbeke Marketing! He has become an integral part of my business, allowing me to provide top-quality conversion tracking and extremely accurate reporting for my clients. This allows me to show clients that the marketing strategies my company is implementing directly convert to leads/sales.”
— Becca Berkenstadt, Owner, Worldly Strategies, LLC
Case Study #2: Marketing Uncomplicated
“Anyone who knows me, knows I'm all about data. So being able to partner with Mark on client work has been an AWESOME way to up the data game for my clients when it comes to event tracking in GA4.”
— Kristi Mitchell, Owner, Marketing Uncomplicated