My clients get real-time website visitor insights on the journey from:

Content traffic or other attributed traffic

call-to-action clicks

completing a desired sales or lead gen action

Your conversion funnel starting step can be your:

The funnel end goal can be the most important visitor actions for your business, such as:

GA4 Conversion Funnel Setup

You have website tracking event(s) set up in Google Tag Manager and GA4
Plugging in one or more of your events, I set up a custom conversion funnel (mini dashboard) in the Explore tab within your GA4 account
In a video or virtual call, I walk you through how to access your new conversion funnel on demand

Cost: $85 per funnel

Custom Tracking Event Setup

Working with you, I set up and test one or more tracking events in your Tag Manager account (includes, if applicable, resolving any urgent container quality issues)
In a video or virtual call, I walk you through what was updated in your Tag Manager + GA4 accounts
Provides the event setup foundation to enable GA4 Conversion Funnel Setup

Cost: $85 per event

"Harbeke Marketing has become an integral part of my business, allowing me to provide top-quality conversion tracking and extremely accurate reporting for my clients. This allows me to show clients that the marketing strategies my company is implementing directly convert to leads/sales."

— Becca Berkenstadt, Owner, Worldly Strategies
"Mark knows the tech side of digital marketing."

— Jack Sandel, Owner, AXEO Systems
"Partnering with Mark on client work has been an AWESOME way to up the data game for my clients when it comes to event tracking in Google Analytics."

— Kristi Mitchell, Owner, Marketing Uncomplicated
"Through Harbeke Marketing, I finally have my GA4 set up with the resources to understand, manage, and utilize the data from the reports. Mark's communication style is comfortable and patient. I recommend Harbeke Marketing for both its services and customer care."

— Kim Beaty, Founder and CEO, GUM Digital Marketing
"Thank you so much for all your help with the client analytics setup! I appreciate how smooth and thorough you made the process."

— Kait Schmidek, Owner, Kait Schmidek Design Studio

With continuing challenges ranking in organic search and ever-increasing ad costs, it's more important than ever to convert the visitors that land on your site. Plus, according to Cloudflare, automated bot requests surpassed human-generated activity on websites for the first time in June 2026.
With my help, you can qualify actual human visitors and track which website content leads to the most conversions. This helps drive decision making on offer-related content to expand versus limit or remove.
Yes, I provide several other analytics setup services as well as a website Conversion Rate Optimization (CRO) + user experience improvement service. Learn more here.
Yes. See above, as well as on my Website CRO+ page.
- Google Analytics (GA4) Conversion Funnel Setup is $85 per funnel
- Custom Tracking Event Setup in GA4 + Google Tag Manager is $85 per event
- GA4 Setup is $150
- GA4 + Google Tag Manager Setup is $230
- Website CRO+ is $180 per website
- For most of my services, you pay securely through Squarespace + Stripe or PayPal when you purchase them.
- For my GA4 Conversion Funnel Setup and Custom Tracking Event Setup services, I will invoice you. 50% of the project fee is due up front. You can pay via check or PayPal.
Yes. View it here.
Let’s talk! You can reach me at mark [at] harbekemarketing [dot] com