According to Demandsage, only 45% of small businesses have a paid search strategy. If you're new to Google Ads, learn from our experience running these campaigns both in-house in firms and for our clients.

While a business lead can look great “on paper” going into a discovery call, unfortunately not every call will proceed further in your marketing funnel. Here are three signs to look for on your first call with a lead which suggest that your time moving forward might be better spent following up with other leads.

Actions have consequences, but in this case, an inaction can negatively affect your reputation.

Here’s what a vendor I spoke to last week did right…and not the most right.