SEO potential has been, and remains, important for website marketers to keep in mind when selecting a web management platform. However, there's another factor to weigh heavily against this: the ease of use of the platform's backend user interface (UI).

Your potential clients desperately want to know how THEY will know their marketing content that you provide is working. Addressing this in your FAQ is an opportunity to demonstrate your market dominating position — and even to boost conversions into your starter-level package.

Many benefits are possible including improved SEO ranking and longer time on page. But they hinge on you executing a video background the right way.

We summarize SEO firm Zyppy’s recent 50-website case study on on-page factors associated with gains and declines after Google updates.

As with your homepage and product/service landing pages, the best “about us” page for your business is one that’s actually all about your target audience and where you can solve their pain.

Include an email signup form. This helps you capture for future marketing the small percent of visitors who make it to the bottom of your page.

Before a scroll is needed, your visitor should know who you serve and how you help them.

Here’s how to fix five of the most common SEO issues we see on business websites.

It’s easy to make your FAQ stand out from your competition. Here’s how.

It’s easy to experience this issue — but just as easy to fix it.