The Low Magic Number of Video Interviews for a Weekly Content Schedule

If you’re a solopreneur or micro business owner, it’s never been more important to include subject matter expert videos in your marketing strategy.

This is because:

• People still largely buy from other people. This is especially true for service businesses — where you are the face of your brand, and all customer or client value comes from you and your team.

• Platforms like Facebook, Instagram, and even LinkedIn prioritize video posts over text and image posts for impressions. (And of course, when it comes to YouTube, video is the whole game.)

Yet, the task of creating a library of these videos can seem daunting. While you can record plenty of first-person videos on Loom or your phone, getting videos that have social proof built in — ie, someone with an established show or other platform interviews you as a guest, or invites you to co-host a live event with them — takes more time and effort.

But here’s a secret for the second aim I mentioned above…

I’ve found that you only need three event or interview videos to create a starter clips library for social posting that looks impressive and diverse to your audience.

How is this possible? Several factors work in your favor:

1. Most recording sessions — think Zooms, Google Meets, and Restreams — are at least one hour long, providing plenty of content runway for you to clip out at least three videos that are short enough to post on all social platforms.

2. Most social network algorithms will not show all your posts to all your contacts in their feeds.

3. Even if your contacts see the same video 2+ months from now that they see today, each person has so much content put in front of them every day that they're not going to look at your later instance of the same video and say, “What gives? I've seen this from you already.”

Here’s how I’ve put this strategy into practice for my business.

The first step was meeting someone who was looking for podcast guests. I was grateful to meet Mads Pleman Rossau at a networking event last fall. Soon after, he interviewed me for his podcast The Business Library. That provided me with five social-length clips, three of which I use on a recurring basis as part of this content segment (third party-verified subject matter expert videos).

I met my next two interview contacts in discovery calls for my Website Analytics service — another example of why these calls often provide much more value than just revenue growth through closing sales. In October 2024, Karel Mergl at NCWEBDEV invited me to co-host a LinkedIn Live with him; and in November 2024, I joined Reggie Holmes from Enthuse Creative at his quarterly Brand Builders Webinar, where we shared “The Metrics You Need to Know to Grow Your Brand.” These venues provided me with six more clips, three from each one.

Putting the video clips into a rotation

With my nine clips, I created Tuesday events for each clip on my calendar that repeat every nine weeks. My video posting schedule looks like this:

• Week 1: Mads (clip) #1

• Week 2: Karel #1

• Week 3: Reggie #1

• Week 4: Mads #2

• Week 5: Karel #2

• Week 6: Reggie #2

• Week 7: Mads #3

• Week 8: Karel #3

• Week 9: Reggie #3

Varying the text in posts sharing videos I’ve shared before

While the video content repeats every 10 weeks, I want to avoid boring my audience with the text that accompanies each video. To do this, I feed the text of my previously published video posts into ChatGPT and Gemini to create alternate versions that say the same thing. You can also use paid tools that use AI to create multiple, unique text drafts from a single video. My client Kristi Mitchell uses CastMagic for this, as she shares on her blog.

More tips to get started with this strategy

You will love the ability to have one business day of the week set for social content through this approach (many marketing experts advise to post at least 2-3 times per week). Here are some tips I learned through experience that will help you along the way:

1. When it comes to podcasts, initially you will likely need to research shows and reach out to hosts to get guest bookings. I learned about a solution that does a lot of the legwork here called PodMatch, which has “guest” plans starting at $32 per month. (I’m not an affiliate for them, I just know someone who works with them.)

2. If you’re doing a venue where there’s a host and you’re the guest — as opposed to a co-hosted event — prioritize those where you can either get the host’s questions in advance or supply your own questions for hosts to ask. I recently did a podcast where I was told that there would be no questions in advance and the discussion was freeform. This led to a question where I didn’t know the answer because it was outside of my zone of expertise, which reduced the number of clips I could use from that show.

3. If you’re doing a live event, ask if it will be recorded and, if it will be, if you can get access to the recording. If you wait to ask this until after the event, there may not be a recording for you to get, which doesn’t benefit you long term.

I can help you with…

Many podcasts and events will provide you with a YouTube link of your recording. However, due to Internet connection issues, sometimes in portions of — or even all of — these files, your video may not sync with your audio. If this happens, I can re-sync these elements so you’ll have clips you can share that look normal to your viewers. I can also download your video from YouTube and provide you with the full recording file if you don’t know how to do that.

If you have recordings that are fine for video/audio syncing, but you need them clipped into two-minute-max segments to share on social and other channels, I can also help you with this.

Contact me here for assistance.