Any move by Google that gets more marketers to dig into analytics more often is a step forward for businesses and for economic growth.

With Google Analytics 4 (GA4) set to fully replace the previous platform (Universal Analytics) this July, marketers are expressing their dissatisfaction with GA4. However, it still beats many other analytics platforms out there in terms of value for the money (it’s free!).

If you use a website platform like WordPress, Squarespace, or Wix, you can’t rely on their built-in analytics to understand how your site is performing.

For a $0 investment, adding Google Tag Manager to your Google Analytics account provides an insane ROI when it comes to, in Google Analytics, seeing conversion events that are fully customized to your business.

Here's a quick test to determine if your website has a data leak — or missed intel because Google Tag Manager is not installed on it.

Do you need to learn or brush up on Google Analytics 4 or Google Tag Manager? These YouTube channels are a great starting place.