Blog
You Need an Email List — But Not Necessarily a Newsletter
Start with an email list and create a newsletter later based on your following and your organization’s needs.
Content Actually Is...All Around
If you’re watching and listening properly, you’ll never need to ask, “Where can I find content ideas?”
Three Reasons to Keep Your Recruiting Process as Short as Possible
As someone with experience in in-house recruiting, here are my top three reasons plus a reasonable maximum time threshold for per-role recruiting.
Have We Reached ‘Post Proofreading’ Thanks to AI?
After doing a temperature check of the marketplace, I’d answer: it depends.
Two Tips for Successful Sales Discovery Calls
Here’s what a vendor I spoke to last week did right…and not the most right.
Creating a Video? I Recommend Doing These 3 Quick Steps First
Here’s my process to address uneven sound levels as the first stage of work on a new video project.
‘Servant Leadership’ is Too Under the Radar
I found a disparity between the popularity of this leadership approach and its coverage by major media outlets.
Get Info On Your HIDDEN Website Visitors
I'm an affiliate for an excellent, low-cost solution to provide contact info for your website visitors who don't submit a form.
The Business Case for Watching TV
Done the right way, with the right shows, you can relax in front of the TV and be productive for work.
Two Big Reasons to Keep Your Emails Short
When it comes to your customer- or client-facing emails, you generally want to make them as short as possible.
Five Minutes Per Year on This Website Task Will Improve Your Reputation and SEO
It’s easy to experience this issue — but just as easy to fix it.
Welcome and What I Offer
I’ve been helping small businesses and nonprofit organizations with their marketing efforts since 2006.