With Google Analytics 4 (GA4) set to fully replace the previous platform (Universal Analytics) this July, marketers are expressing their dissatisfaction with GA4. However, it still beats many other analytics platforms out there in terms of value for the money (it’s free!).

“I don’t know” should not be in marketers’ vocabulary. Even if you don’t know the answer to your CEO’s question, you will benefit by using this phrase instead.

We summarize SEO firm Zyppy’s recent 50-website case study on on-page factors associated with gains and declines after Google updates.

As with your homepage and product/service landing pages, the best “about us” page for your business is one that’s actually all about your target audience and where you can solve their pain.

Include an email signup form. This helps you capture for future marketing the small percent of visitors who make it to the bottom of your page.

Before a scroll is needed, your visitor should know who you serve and how you help them.

Here’s why I made the switch — and why I haven’t looked back after five months of owning and running a business entity.

If you use a website platform like WordPress, Squarespace, or Wix, you can’t rely on their built-in analytics to understand how your site is performing.

Here are three things I would tell myself if I could go back in time to when I founded Harbeke Marketing this past summer.

Here are five entrepreneurship lessons from newly crowned Lego Masters season 4 winners Christopher Lee and Robert Zhang.

For a $0 investment, adding Google Tag Manager to your Google Analytics account provides an insane ROI when it comes to, in Google Analytics, seeing conversion events that are fully customized to your business.

Many in the social media frontline trenches are pushing back against the notion that execution-level staff are most responsible for sales. In our experience, they’re right.

Here’s how to fix five of the most common SEO issues we see on business websites.

Dick Loudon and company have business lessons to share, even 40+ years after Newhart premiered on CBS.

Here's a quick test to determine if your website has a data leak — or missed intel because Google Tag Manager is not installed on it.

Lately we’ve found that B2B branding tends to land more on the exciting end of the scale, rather than boring.

Google searches for “marketing strategy” are at a high point for the year. They inevitably point to the value of a marketing plan.

Actions have consequences, but in this case, an inaction can negatively affect your reputation.

Do you need to learn or brush up on Google Analytics 4 or Google Tag Manager? These YouTube channels are a great starting place.

Here are the pieces to include to give your nonprofit the best shot at meeting your fundraising goals — plus a bonus tip.