When it comes to virtual networking events, often you'll get value in multiple aspects of your business that exceeds the value of new leads you meet.

Here are the shortcuts in our Bookmarks that we turn to to publish social media posts, landing pages, and more in record time.

Here are some annoying personas you’ll encounter in your virtual networking journey. To come off as classy and approachable, avoid inhabiting them.

We were honored to be invited as the Featured Speaker at Twisted Networking’s May 2024 virtual event. Check out clips of Owner Mark Harbeke’s responses to Host Jevonya Allen’s questions.

Many benefits are possible including improved SEO ranking and longer time on page. But they hinge on you executing a video background the right way.

Explore expert strategies to boost your visibility and engagement through organic digital marketing.

It’s tempting to use AI to write the copy for most if not all pages on a business website. Yet, there are compelling reasons to human-author your content. Here are three of them.

With Amazon Prime Video leading the charge of streaming services requiring ads in more plans, many more business owners have more down time while watching shows. Here’s how to make the most of the time when ads play.

With Google Analytics 4 (GA4) set to fully replace the previous platform (Universal Analytics) this July, marketers are expressing their dissatisfaction with GA4. However, it still beats many other analytics platforms out there in terms of value for the money (it’s free!).

“I don’t know” should not be in marketers’ vocabulary. Even if you don’t know the answer to your CEO’s question, you will benefit by using this phrase instead.

We summarize SEO firm Zyppy’s recent 50-website case study on on-page factors associated with gains and declines after Google updates.

As with your homepage and product/service landing pages, the best “about us” page for your business is one that’s actually all about your target audience and where you can solve their pain.

Include an email signup form. This helps you capture for future marketing the small percent of visitors who make it to the bottom of your page.

Before a scroll is needed, your visitor should know who you serve and how you help them.

Here’s why I made the switch — and why I haven’t looked back after five months of owning and running a business entity.

If you use a website platform like WordPress, Squarespace, or Wix, you can’t rely on their built-in analytics to understand how your site is performing.

Here are three things I would tell myself if I could go back in time to when I founded Harbeke Marketing this past summer.

Here are five entrepreneurship lessons from newly crowned Lego Masters season 4 winners Christopher Lee and Robert Zhang.

For a $0 investment, adding Google Tag Manager to your Google Analytics account provides an insane ROI when it comes to, in Google Analytics, seeing conversion events that are fully customized to your business.

Many in the social media frontline trenches are pushing back against the notion that execution-level staff are most responsible for sales. In our experience, they’re right.