Google searches for “marketing strategy” are at a high point for the year. They inevitably point to the value of a marketing plan.

Actions have consequences, but in this case, an inaction can negatively affect your reputation.

Do you need to learn or brush up on Google Analytics 4 or Google Tag Manager? These YouTube channels are a great starting place.

Here are the pieces to include to give your nonprofit the best shot at meeting your fundraising goals — plus a bonus tip.

It’s easy to make your FAQ stand out from your competition. Here’s how.

Here’s what should be in your toolkit for the "new normal" of LinkedIn direct messaging.

Start with an email list and create a newsletter later based on your following and your organization’s needs.

If you’re watching and listening properly, you’ll never need to ask, “Where can I find content ideas?”

As someone with experience in in-house recruiting, here are my top three reasons plus a reasonable maximum time threshold for per-role recruiting.

After doing a temperature check of the marketplace, I’d answer: it depends.

Here’s what a vendor I spoke to last week did right…and not the most right.

Here’s my process to address uneven sound levels as the first stage of work on a new video project.

I found a disparity between the popularity of this leadership approach and its coverage by major media outlets.

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Done the right way, with the right shows, you can relax in front of the TV and be productive for work.

When it comes to your customer- or client-facing emails, you generally want to make them as short as possible.

It’s easy to experience this issue — but just as easy to fix it.

I’ve been helping small businesses and nonprofit organizations with their marketing efforts since 2006.